FIFA signs with ADI Predictstreet to bring the prediction market to the 2026 World Cup
According to Decrypt, FIFA announced a multi-year partnership with ADI Predictstreet, which will become the official prediction market partner for the 2026 World Cup. This is also the first time FIFA has introduced a prediction market mechanism to enhance fan interaction.
Under the partnership, fans can use the platform to predict match results, event data, player performance, and key events. The platform will operate on the ADI Chain and will use official historical data to support analysis, while also launching free prediction games.
The 2026 World Cup will be jointly hosted by the United States, Canada, and Mexico, expanding to 48 teams and a total of 104 matches. FIFA President Gianni Infantino stated that this move aims to enhance global fan engagement through innovative methods.
It is noteworthy that FIFA did not choose established platforms like Polymarket or Kalshi, but instead partnered with the yet-to-be-launched ADI Predictstreet. Officials stated that the platform will adhere to regulatory and compliance frameworks and introduce real-time monitoring mechanisms to prevent abnormal trading behavior.
Boosted by the news, the price of ADI tokens reached an all-time high, peaking at $4.54, with an increase of about 12% over the past week. Market analysts believe this move marks a new phase in the integration of prediction markets with sports events, and it may also trigger further regulatory scrutiny of related trading models.
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